Hoehn Porsche Carlsbad Dealership Groundbreaking

FOR IMMEDIATE RELEASE: 

Hoehn Porsche Carlsbad Dealership Groundbreaking

Carlsbad, CA | October 25, 2017 – Hoehn Motors is pleased to announce the groundbreaking for the construction of a new Porsche Carlsbad dealership. The three story dealership, totaling 71,614 square foot, with roof top parking and site improvements will be in the same location it has operated for the past 30 years at 6800 Avenida Encinas, Carlsbad, CA 92011, adjacent to the I-5 freeway.

The new Porsche Carlsbad dealership was designed by the multinational architectural firm Gensler in collaboration with the Porsche architectural team. The building’s design represents a modern, clean, unornamented structure that communicates the prestigious Porsche brand. A drought tolerant plant palette provides a sustainable and low maintenance site consisting of Queen palms & African sumac trees, shrubs, ornamental grasses, vines and ground cover to compliant the character of the building and the vicinity. The design team includes Ridge Landscape Architecture, Michael Baker International civil engineers, Wiseman+Rohy structural engineers, and Syska Hennessy Group providing mechanical, plumbing & electrical engineering.

Hoehn Motors with the assistance of the project and construction management firm, Horine Group, based locally in Del Mar, submitted a Specific Plan Amendment in June 2015 to designate an “Automotive Retail” district that would allow an alternate architectural style, from the Spanish Mediterranean and Mission style in the area, with the premise that the automotive retail district relies upon recognition of branded architecture to express identity. A more relevant style of automotive industry’s corporate architecture which includes high quality design and detailing was found consistent with the Commercial / Visitor Serving Overlay Zone and Land Use Element of the City's General Plan and approved by the Planning Commission in April 2016 and the City Council in May 2016. Site specific development plans of the new Porsche Carlsbad dealership were submitted to the City for preliminary review in July 2016 and approved by the Planning Commission in June 2017. Construction commenced occurred in September 2017 with the Carlsbad based general contractor Dempsey Construction and Horine Group providing project and construction management services. Construction completion is anticipated in December 2018.

About Hoehn Motors:

For over 80 years and four generations, Hoehn Motors has always been about one thing - world class. From our cars to our sales staff to our service, we want you to experience the best the world has to offer. Today, we are proud to sell and service 11 of the world's most desirable automotive brands in Carlsbad and Temecula, including, Acura, Audi, Buick, Cadillac, GMC, Honda, Jaguar, Land Rover, Mercedes-Benz, Porsche, and Sprinter. That's incredible selection. That's world class for everyone. To learn more about the Hoehn Motors family of dealerships, visit https://www.hoehnmotors.com

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