50 Years in Carlsbad

Hoehn Logos

CELEBRATING

50 YEARS OF

WORLD-CLASS

EXCELLENCE IN CARLSBAD

From humble beginnings in 1975, Hoehn Motors has grown from a small dealership in Carlsbad to one of San Diego’s most respected automotive groups. To everyone who has been part of this journey – our customers, our team, and our community – thank you for 50 remarkable years.

A Look Back at Our History

From our first showroom in Carlsbad to today, see how far we’ve come.

Our Timeline in Carlsbad

1975

The Beginning in Carlsbad

T.W. Hoehn, Jr. retires to La Jolla, CA, becomes a bit bored, and acquires the Oldsmobile dealership in Carlsbad (which also incorporates a small, niche Honda and Mercedes-Benz business on the side lot). Hoehn’s two sons, Bill and Bob, join the family business post college.

T.W. Hoehn Jr. 1975

1984

Expansion Begins

The Honda and Mercedes-Benz business grow into their own new facilities in Carlsbad.

Expansion 1984

1985

Luxury Brands Join the Family

Hoehn Motors acquires the Porsche and Audi franchise in Carlsbad.

Porsche and Audi acquisition

2008

Next Generation

Fourth generation Hoehns Ted, Jo Hannah, and Susanah enter the business post college.

Fourth Generation

2011

New Addition

Hoehn opens first Jaguar Land Rover dealership in Carlsbad.

JLR Opening

2016

Audi Expansion

Grand opening of new, state of the art Audi Carlsbad dealership.

Audi Carlsbad

2017

Further Growth

Hoehn Motors expands to Temecula and opens their Audi dealership. Hoehn Motors breaks ground on new Porsche Carlsbad building.

Temecula Expansion

2019

Porsche Facility Complete

Construction of Porsche Carlsbad facility is completed.

Porsche Facility

2020

Honda Remodel

Hoehn Honda remodel is completed.

Honda Remodel

2022

Latest Update

Jaguar Land Rover Carlsbad remodel is completed.

JLR Remodel

2025

Celebrating 50 Years in Carlsbad

Hoehn Motors marks half a century of serving the Carlsbad community. What started as a small Oldsmobile dealership has grown into one of San Diego’s most respected automotive groups, representing seven world-class brands and employing over 400 team members.

50th Anniversary Celebration