50 Years in Carlsbad


CELEBRATING
50 YEARS OF
WORLD-CLASS
EXCELLENCE IN CARLSBAD
From humble beginnings in 1975, Hoehn Motors has grown from a small dealership in Carlsbad to one of San Diego’s most respected automotive groups. To everyone who has been part of this journey – our customers, our team, and our community – thank you for 50 remarkable years.
A Look Back at Our History
From our first showroom in Carlsbad to today, see how far we’ve come.
Our Timeline in Carlsbad
The Beginning in Carlsbad
T.W. Hoehn, Jr. retires to La Jolla, CA, becomes a bit bored, and acquires the Oldsmobile dealership in Carlsbad (which also incorporates a small, niche Honda and Mercedes-Benz business on the side lot). Hoehn’s two sons, Bill and Bob, join the family business post college.

Expansion Begins
The Honda and Mercedes-Benz business grow into their own new facilities in Carlsbad.

Luxury Brands Join the Family
Hoehn Motors acquires the Porsche and Audi franchise in Carlsbad.

Next Generation
Fourth generation Hoehns Ted, Jo Hannah, and Susanah enter the business post college.

New Addition
Hoehn opens first Jaguar Land Rover dealership in Carlsbad.

Audi Expansion
Grand opening of new, state of the art Audi Carlsbad dealership.

Further Growth
Hoehn Motors expands to Temecula and opens their Audi dealership. Hoehn Motors breaks ground on new Porsche Carlsbad building.

Porsche Facility Complete
Construction of Porsche Carlsbad facility is completed.

Honda Remodel
Hoehn Honda remodel is completed.

Latest Update
Jaguar Land Rover Carlsbad remodel is completed.

Celebrating 50 Years in Carlsbad
Hoehn Motors marks half a century of serving the Carlsbad community. What started as a small Oldsmobile dealership has grown into one of San Diego’s most respected automotive groups, representing seven world-class brands and employing over 400 team members.
